NFST presents My City My Shirt

A new campaign to celebrate the diversity of the Forest fanbase.

Nottingham Forest Supporters’ Trust is proud to present My City My Shirt. This campaign celebrates the diversity of our football club’s fanbase, and reinforces that Forest belongs to everyone.

The campaign has been run in partnership with Nottingham Forest Football Club and the Fans for Diversity project. The Fans for Diversity campaign is a joint project by the Football Supporters’ Association and Kick It Out. It’s been running since 2014. Its aim is simple – to celebrate diversity in football to ensure all fans feel safe and welcome at the game, regardless of; age, disability, gender, race, faith, sexual orientation or any other protected characteristic.

My City My Shirt is Nottingham’s contribution to this campaign and we asked volunteers from across the diverse Forest family to volunteer to have their photo (wearing the latest home shirt) taken by Nottingham Forest photographer Ritchie Sumpter at either the City Ground or a Nottingham landmark. Nottingham Forest Football Club kindly provided each volunteer with a new Forest shirt for the shoot.

You can view the collection in our My City My Shirt brochure, available online here.

Thanks go to all volunteers who have been invited to a special launch event at the Council House in Old Market Square.

Barry Frenchman, the Trust board member who led the project said: “I thought it would be a great idea to utilise our own fanbase to showcase the diversity of the crowds down at the City Ground and encourage everyone to feel confident and safe supporting Forest.

“Here are but a tiny handful of stories of these people, to illustrate that the MOST important thing is that we are all Forest fans regardless of our differences.”

Nottingham Forest Chairman, Nicholas Randall QC, said: “We, as a club, are deeply proud of our pioneering history of diversity; from the first black player to represent England, to our record of employing talented BAME coaches and managers.

“The pandemic has reminded everybody within the game that football is simply not the same without supporters. As a club we must continue to appeal to those from different economic backgrounds, disabilities, ethnicities, sexual orientations and genders. Put simply, the more diverse we are, the stronger and more representative we are as a club.

“We have more work to do but ‘My City My Shirt’ is a timely celebration of the unique diversity of our football club. We thank the Nottingham Forest Supporters’ Trust and the Football Supporters’ Association for our partnership in bringing this initiative to life.”

Harpreet Robertson of the Football Supporters’ Association said: “Clubs across the country have thousands of fans around the world but do their terraces reflect the cities and towns in which they sit? My City My Shirt is designed to emphasise the under-represented groups among each fanbase and together with all supporters celebrate who they are and what they bring to their club.

“This initiative is an opportunity to build a positive relationship between the club and the diverse, local community within Nottingham and so start a meaningful, two-way dialogue which can be built on going forward.”

In the coming weeks and months, exhibitions of the photographs will be arranged around the Nottingham area to show the collection and share the positive message to the local community.